SELECTED WORK
Self-initiated concepts, each built around a real kind of business, with live links you can open.
Self-initiated studio builds, made to explore an industry. These are not client sites.
01Concept
A concept site for a road motorcycle built in a run of 99. The bike surfaces out of smoke in WebGL, the weight savings are broken down part by part, the dash responds to its own switchgear, and an allocation request takes the place of a checkout.
Design decisionA buyer at $48,000 reads spec sheets, not adjectives. The page leads with numbers, shows where every kilogram went, and keeps requesting an allocation as the only next step.
02Concept
A concept site for a glacial water brand that releases 2,400 bottles a year. A WebGL bottle carries the page, the water's age and chemistry are set out plainly, and a register takes the place of a checkout.
Design decisionSomeone considering a bottle this rare wants the facts first. The water’s age and chemistry are stated plainly, and joining the register is the one next step.
03Concept
A concept site for an architecture practice in Copenhagen and Porto. Set out like a drawing set, with a project index and one clear route to the studio's contact details.
Design decisionPeople choosing an architect want to see finished buildings, then find a way to get in touch. The project index shows the work at a glance, and one route leads to the contact details.
04Concept
A concept site for a Hudson Valley wedding and portrait photographer. Story-led collections, a journal for planning advice, and an inquiry path built around checking availability.
Design decisionCouples want to know whether the photography feels right and whether their date is free. Collections show whole stories, and the inquiry starts with availability.
05Concept
A concept site for a Portland tattoo studio. Four resident artists, a flash sheet that changes monthly, and a booking path that starts from the work itself.
Design decisionPeople choose a tattoo artist by their work, so the booking path starts from the artists and the flash sheet rather than a blank form.